Web Site Marketing Strategies for Small Business

Web Site Marketing Strategies that Work
How frustrating is it to do work that doesn't offer any return? You want your shop or office to look good. You want your products and services to be just right. You know it's all working because people come to you - you make great pies, you do a great job cleaning homes, you have a fantastic selection of beads.

If you're so careful with all the rest of your business, why on earth would you put up a web site that doesn't do you any good at all?

Web Site Marketing Strategies Rule #1:

The purpose of a web site is to sell when you aren't there, to teach when you're someplace else, and to attract more customers than you can on your own.

Having a presence on the internet is like advertising on the world's biggest billboard. It's like owning the world's biggest office building in the best location in the biggest city in the world. It's like hiring millions of people to go out and very politely ask every potential customer to buy something from you. It's 24 hours a day. It's 7 days a week.

You can't just put up any old web page. You want it to look good. But most of all you want people to be able to find it. And there's a very specific, slightly technical way to be found on the internet. But you don't have to know the technical stuff to be found.

Web Site Marketing Strategies Rule #2:

It's not how you look, but what you say (and how you say it!)

A while back I was looking at a web site of a potential small business client. This site is probably the worst site I'd ever seen. It wasn't even attractive. (Some folks get lulled into a false sense of security by having a good looking site. No worries on this one - it wasn't!). It was clearly an amatuer job. Too wide for the screen, disjointed text, and the only moderately useful bit on the page was a map to find the store (but even that was bunky).

And based on the hundreds of pages I've analyzed and/or created, I'd say that there was practically no traffic going to this web site. Based on a couple of different page rankings alone, it was nearly invisible.

Now, what if this business owner was really making an effort, and this ugly duckling was the result? What if she'd spent hours and hours and this was the best web page she could come up with?

Was this the best use of her time?

I think not.

Web Site Marketing Strategies Rule #3:

Always focus on what makes your business a success.

It's way too easy to add a web site that works to your business to worry about learning how to write code (or even fancy software that does it for you). The only tool I recommend to anyone who wants a web site is to use the tool that I use: an SBI site by SiteSell. It's the tool we use to build sites for clients, and it's the tool we use for our own.

Rather than telling you all the reasons it works here, I'll let SiteSell toot its own horn. But let me tell you: if you want a site that looks good AND brings you business, and you don't have to worry about how, a site built with the SBI tools is the only way to go.

If you're ready to implement this, or other strategies you find here at SiteSOHO.com, we're available to assist. Please see our Services and Fees page to find the level of service that's right for you.