Promotion Ideas

The right promotion ideas can make or break your business. After all, if your small business is relying on yellow page advertising in your local phone book, you're not marketing - you're probably floundering!

The secret key to great promotion ideas is that each one is customer focused. Marketing today is so much about giving. There is a lot of power that you can have at your disposal in your business if you'll just give away what you know about your business. It'll put money in your pocket.

Old school marketing taught business owners to keep trade secrets, don't share unless there's something "in it" for you, and be cut throat.

No longer.

Team up. Share what you know with your customers.

There are 6 billion people on the planet. That's a lot of people. Even if you have a tiny market share, you could be talking to hundreds, or thousands, or tens of thousands.

Here are a number of promotion ideas you can begin using today. Each one is trackable. (And you should be tracking all of your marketing campaigns! No more guessing if your yellow page advertising is bringing you business or just costing you money). If you'll implement even one of these ideas, you'll have a start at being in command of a profit-generating machine that you can closely control. You'll be able to project your daily, weekly, monthly and yearly revenues.

Use Newsletter Marketing: Introduce your customers to the finer points of doing business with you. Here's where you get to offer them more, and you help each other!

Joint Venture Marketing: Use this promotion idea to make a testable, trackable selling device that gets you new customers and keeps your existing customers coming back for more. It even makes other businesses happy!

Web Site Marketing: Don't just put up a web page and call it good. There are over 85 billion (according to the WayBack Machine) web pages clogging the internet right now. Here are some pointers to get online and make it work for you. Do it yourself, or hire it done.

Referral Marketing: Are you maximizing your relationships with your clients? Put your good name to use with the people who already trust you.