Postcard Marketing
A Simple Offline Marketing Technique

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Email marketing and postcard marketing have a lot in common – they're both quick and easy ways to send a short message to your clients. But spam is such a huge problem these days, you can't be sure that your email was read. Sometimes even clients who voluntarily gave you their email addresses can forget who you are and junk your email message without reading it.

But email is free to send so you don't want to quit using it. Using postcard marketing is a great way to supplement your email marketing campaigns.

Here's a method you can use – whether you use email marketing or not. But watch out – by the time you finish a marketing campaign like this one, you may be doing post card marketing and email marketing each week, because you'll know that each time you send an email or postcard, you get more sales!

Here's what you do:
You've got your client database (you're keeping track of your clients, right?). To begin your postcard marketing campaign, address each postcard by hand. (Read more about why in the note below).

Now, on the front of the postcard, where the address is, tell them what you're going to tell them on the back. Use a short, bulleted list, or a very short paragraph.

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NOTE
You'll want to split test different parts of this, and every, marketing campaign.
Test the response of hand-written verses labeled addresses on postcards.
Test using a color or black and white printing.
Read more about split testing here.
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The purpose of the mailing is to give your client something that will be useful to her, such as a coupon or information about a new way you can help her. So use the small space on the back of the postcard to tell her what you want to tell her.

Always make sure that your message ends with a definite request, or a call to action. But make sure your client experiences this as a reward for taking her time to read your note.

Since postcard marketing only allows you a few inches of space to communicate your message, you'll want to make sure that your call to action asks your client to go to your web site, go to your store or office, or call you (or your recorded message line). When she goes there, reward her again.

Each contact you have with your client should be about value – giving it. Your long-term relationship with your client depends on it.

If you're ready to implement this or other strategies you find here at SiteSOHO.com, we're available to assist. Please see our Services and Fees page to find the level of service that's right for you.

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