Joint Venture Marketing

Joint Venture Marketing
You have customers who shop in other stores. It's a fact of life. You don't sell everything. You wouldn't want to. So if your lunch counter customers want an oil change, they go to the garage down the street.

Ever think about teaming up with the garage owner to make your customers and her customers happier?

Try using joint venture coupons. (This idea isn't original to me - but this is my version of it. I hope you implement it and write and tell me about your successes and how you've made it your own).

Go visit the garage owner. Tell her that you want to provide her customers with a coupon to come to your diner to eat. You'll print the coupons (remember to include a tracking code that shows that the bearer came from her garage!!) and deliver them to her each month. You'll even supply an attractive display box to keep in her waiting area or next to her cash register.

Each coupon reads "Thank you for your business. As a loyal customer of Joanne's Garage, we'd like you to enjoy a free soft drink or coffee with your next lunch at Sally's Diner. Good 7 days a week."

The coupons don't cost Joanne a thing - but you're giving her credit for the coupon, which is actually an ad you're placing in her shop.

Each day when you're counting your cash drawer, you'll see how many of Joanne's coupons you've collected, so you'll know how many of your customers came from Joanne's Garage and this joint venture marketing strategy.

Now, what if these were customers you'd have never reached before? Are you tracking your sales and inventory? Can you track the numbers of new customers you have served and the increased sales of various food items?

See how powerful this idea is?

Now, how many more joint venture marketing coupon partners can you have?

If you're ready to implement this, or other strategies you find here at SiteSOHO.com, we're available to assist. Please see our Services and Fees page to find the level of service that's right for you.