SiteSOHO.com's
Global Marketing Strategy

This global marketing strategy could help you double or even triple your current profits faster and better than adding any employees ever could.

I'm Amy Biddle, president of SiteSOHO.com. I've built web sites that have created fantastic traffic and terrific income in different niche marketing areas, and I'd like SiteSOHO.com to do the same for you.

First of all, if you reached 10 extra leads per day in your current business, you'd be thrilled, wouldn't you? You'd be happy because you know that a certain number of those leads will buy from you, and your profits would increase.

If you could get in front of 50 extra people per day, you'd be ecstatic, wouldn't you?

How about 150 extra people per day?

Unreal numbers? Actually, those numbers are very, very small - if you're using the internet and the tools we can provide you.

Global Marketing Strategy Niche Marketing Example

For the sake of example, let's say you're an artist. Let's make it even harder – you're an artist traveling to art shows around the country, selling sculpture from your portable gallery.

Just like your particular business, art is a very specific niche. Art buyers are looking for particular types of work, and they know it when they see it. Selling through galleries is tough because you tie up your inventory on consignment and have to wait for a sale to make your wholesale price on your piece of art.

Selling in traveling art shows is tough because you have to unpack, set up your displays, work your 12 hour days (or more!), repack your work, then drive 50 or 500 miles to your next show and do it again.

It's back-breaking, tedious work.

I've seen this business up close and personal, working with an artist who uses this exact method for selling her work.

There's another option.

The internet is your global marketing, virtual gallery. (I bet you saw that coming, right?)

You can put up a web site and hope art buyers find you, but generally you'll be waiting a long time.

Read this page to learn more about why you'll be waiting.

SiteSOHO.com's global marketing strategy involves the combination of a set of very specific small business web hosting tools along with the artist sharing information with art buyers that they will value and use.

This combination adds up to leads and sales.

Sound Marketing Ideas

I've seen it time and time again in my nearly 20 years in business.

Businesses have been using this very principle for decades. This process that I'm describing has been called value added selling, glicken, value marketing, add-ons, backend selling, and many other names.

Give your customer something more.

The reason we call this a global marketing strategy is that the internet reaches world-wide, and there is no reason for your business to stay only where you are, working only the hours you can work. By giving more, you'll reach more people.

How might this work?

Give your customers something more. In the case of our artist, let's say the web site (which originally started on the drawing board as a virtual gallery) becomes the place where art buyers can learn about how the sculpture was made. You can show the actual process (don't worry, you don't have to reveal your top secret methods), with pictures of your studio, or you making some of the pieces.

You can even include video, pictures of your art - and your visitors can find you better with these on your site!

We might then devote more pages to the artist's method for developing the ideas behind the art. What's the inspiration?

These are the things visitors to your traveling gallery want to know – also true in your niche marketing web site.

And if your web site does so much talking for you (24/7) you might be able to skip a show or two and have more time to create new work or just get inspired.

Global Marketing Strategy Applications

I've sold real estate on the internet. I've worked in other, various niche marketing areas. Traffic has come from all over the world, every continent (including Africa, which has incredible infrastructure problems).

Maybe you haven't gotten on the internet yet. Maybe you have, but your web site isn't performing like you thought it would (where are all the people?!)

Look around SiteSOHO.com. We're dedicated to your offline business' online success through niche marketing.

We'd like to be helpful to you. Contact us for a free, 30 minute consultation and analysis.

If you'd prefer to read a bit more on your own first, check out other pages on this site, or enjoy this ebook. It's free, and we're pleased to be able to give it to you.

SiteSOHO.com is your global marketing strategy resource. Getting your small business online should always be this easy.

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